Text

Integrated advertising, promotion, and marketing communication

---

Penilaian

---

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics.

---

Ketersediaan

B20111361	659.1 CLO i	My Library	Tersedia
B20111373	659.1 CLO i	My Library	Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

659.1 CLO i

Penerbit

Sebastopol, CA : Prentice Hall., 2009

Deskripsi Fisik

478 hlm.: il.; 28 cm.

Bahasa

English

ISBN/ISSN

9780138157371

Klasifikasi

659.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

4

Subjek

Advertising
PROMOTION

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar