Gaya APA

Clow, Kenneth E., Baack, Donald. (2009). Integrated advertising, promotion, and marketing communication (4). Sebastopol, CA: Prentice Hall.

Gaya Chicago

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communication. 4 Sebastopol, CA: Prentice Hall, 2009. Text.

Gaya MLA

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communication. 4 Sebastopol, CA: Prentice Hall, 2009. Text.

Gaya Turabian

Clow, Kenneth E., Baack, Donald. Integrated advertising, promotion, and marketing communication. 4 Sebastopol, CA: Prentice Hall, 2009. Print.