Text

Social Media Campaigns: Strategies for Public Relations and Marketing

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Penilaian

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

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Ketersediaan

B20170385

658.872 KIM s

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.872 KIM s

Penerbit

New York : Routledge., 2016

Deskripsi Fisik

viii, 181 hlm.: 24 cm

Bahasa

English

ISBN/ISSN

9781138948600

Klasifikasi

658.872

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Public relations
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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