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Managing Corporate Social Responsibility: A Communication Approach

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Penilaian

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
"synopsis" may belong to another edition of this title.

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Ketersediaan

B20170361	658.408 COO m	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20170362	658.408 COO m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.408 COO m

Penerbit

USA : Wiley., 2012

Deskripsi Fisik

xii, 180 hlm.; ill.: 23

Bahasa

English

ISBN/ISSN

9781444336450

Klasifikasi

658.408

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Social responsibility of business

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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