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Consumer Psychology: A Study Guide to Qualitative Research Methods

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Penilaian

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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Ketersediaan

B20170296

658.8342 HAC c

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8342 HAC c

Penerbit

Opladen : Barbara Budrich., 2016

Deskripsi Fisik

166 hlm.: 23 cm

Bahasa

English

ISBN/ISSN

9783847407720

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Psikologi
Consumers--Research--Methodology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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