Text

Advertising: principles and effective IMC practice

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Penilaian

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition. It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context. It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.

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Ketersediaan

B20111356	659.13 WEL a	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20111855	659.13 WEL a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.13 WEL a

Penerbit

Singapore : Pearson., 2007

Deskripsi Fisik

xxxiii, 650 hlm.: il.; 28 cm.

Bahasa

English

ISBN/ISSN

9780131676602

Klasifikasi

659.13

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Advertising
Periklanan

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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