Gaya APA

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. (2007). Advertising: principles and effective IMC practice . Singapore: Pearson.

Gaya Chicago

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. Singapore: Pearson, 2007. Text.

Gaya MLA

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. Singapore: Pearson, 2007. Text.

Gaya Turabian

Wells, William, Moriarty, Sandra, Burnett, John, Lwin, May. Advertising: principles and effective IMC practice. Singapore: Pearson, 2007. Print.