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Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)

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Penilaian

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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

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Ketersediaan

B20170277

658.83420721 HAC q

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.83420721 HAC q

Penerbit

New York : Routledge., 2016

Deskripsi Fisik

xv, 335, hlm.: 25 cm

Bahasa

English

ISBN/ISSN

9781138023499

Klasifikasi

658.83420721

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Psikologi
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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