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Behavioral Economics for Business:How the insights of behavioral economics can transform your business

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Penilaian

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Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other’s decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization.

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Ketersediaan

B20170276

300.22 BUR b

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

300.22 BUR b

Penerbit

: Learn More At., 2016

Deskripsi Fisik

x, 136 hlm.: 23 cm

Bahasa

English

ISBN/ISSN

9780992513566

Klasifikasi

300.22

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed.2.

Subjek

Manajemen
Managerial economics

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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