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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Penilaian

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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Ketersediaan

B20170272

658.8342 UND w

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8342 UND w

Penerbit

New York : Simon and Schuster., 2009

Deskripsi Fisik

xii, 306 hlm.: 21 cm

Bahasa

English

ISBN/ISSN

9781416595243

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Shopping

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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