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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

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In this new edition, Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

Ketersediaan
B20170238302.23072 BER mMy LibraryTersedia
B20170239302.23072 BER mMy LibrarySedang Dipinjam (Jatuh tempo pada2025-01-21)
Informasi Detail
Judul Seri
-
No. Panggil
302.23072 BER m
Penerbit
America : Sage Publications,.,
Deskripsi Fisik
xvii, 415 hlm.; 22 cm.
Bahasa
English
ISBN/ISSN
9781483377568
Klasifikasi
302.23072
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
Ed. 4
Subjek
Communication--Research -- Methodology
Ilmu Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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