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The copywriter's handbook :a step-by-step guide to writing copy that sells

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The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.

Ketersediaan
B20111337808.066659 BLY cMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
808.066659 BLY c
Penerbit
: Henry Holt,.,
Deskripsi Fisik
xvii, 410 p. ;
Bahasa
English
ISBN/ISSN
9780805078046
Klasifikasi
808.066659
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
3
Subjek
Business writing.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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