Text

Advertising creative :strategy, copy + design

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Penilaian

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In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. This hands-on textbook is packed with cutting edge examples and details that take readers well beyond traditional media. Woven throughout the book are examples and case histories related to diversity and an ever-expanding global marketplace. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle).

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Ketersediaan

B20111340

659.1 ALT a

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.1 ALT a

Penerbit

Los Angeles : : Sage,., 2010

Deskripsi Fisik

xx, 347 p. : - ill. (chiefly col.) ;

Bahasa

English

ISBN/ISSN

9781412974912

Klasifikasi

659.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2

Subjek

Advertising.

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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