Image of Corporate social responsibility :doing the most good for your company and your cause

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Corporate social responsibility :doing the most good for your company and your cause

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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts.

Ketersediaan
B20111312658.4 08 KOT cMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.4 08 KOT c
Penerbit
Hoboken, N.J. : : Wiley,.,
Deskripsi Fisik
x, 307 p. : - ill. ;
Bahasa
English
ISBN/ISSN
9780471476115
Klasifikasi
658.4 08
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Social marketing.
Social responsibility of business.
Corporations
Corporate image.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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