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Applied mass communication theory :a guide for media practitioners

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Penilaian

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Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

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Ketersediaan

B20111314	302.2307 2 ROS a	My Library	Tersedia
B20111353	302.2307 2 ROS a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

302.2307 2 ROS a

Penerbit

Boston : : Pearson Allyn and Bacon,., 2009

Deskripsi Fisik

xv, 291 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780205548736

Klasifikasi

302.2307 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Mass media

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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