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Communication theory :media, technology and society

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This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

Ketersediaan
B20111315302.23 HOL cMy LibraryTersedia
B20111329302.23 HOL cMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
302.23 HOL c
Penerbit
Thousand Oaks, Calif. : : Sage,.,
Deskripsi Fisik
xiv, 255 p. : - ill. ;
Bahasa
English
ISBN/ISSN
9780761970705
Klasifikasi
302.23
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Mass media
Mass media and technology.
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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