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Integrated marketing communication in advertising and promotion

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Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing.

Ketersediaan
B20111309659.1 SHI iMy LibraryTersedia
B20111330659.1 SHI iMy LibraryTersedia
HD20171468HS 658.8 SHI iMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
659.1 SHI i
Penerbit
America : South-Western.,
Deskripsi Fisik
xx, 668 hlm.: il.; 28 cm.
Bahasa
English
ISBN/ISSN
9780324665314
Klasifikasi
659.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
8
Subjek
Advertising
PROMOTION
Sales promotion
Communication in Marketing
Direct marketing
Prodi Ilmu Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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