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Advertising media planning

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Penilaian

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The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing useof nontraditional and interactive media, including interactive television and the Internet.

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Ketersediaan

B20111307

659.1 11 SIS a

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.1 11 SIS a

Penerbit

: McGraw-Hill,., 2010

Deskripsi Fisik

xiv, 480 p. : - ill., map ;

Bahasa

English

ISBN/ISSN

9780071703123

Klasifikasi

659.1 11

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

7

Subjek

Advertising media planning.

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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