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Social media marketing :the next generation of business engagement
Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; Social technology and business decisions --; Social analytics, metrics, and measurement --; Five essential tips --; Social business building blocks --; Engagement on the social web --; Social CRM --; Social objects --; The social graph --; Social applications.; Includes bibliographical references (p. 355-375) and index.;
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