Text

Mixed media : moral distinctions in advertising, public relations, and journalism

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Penilaian

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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

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Ketersediaan

B20111297	070 BIV m	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20112334	070 BIV m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

070 BIV m

Penerbit

New York, NY : : Routledge,., 2009

Deskripsi Fisik

p. cm.

Bahasa

English

ISBN/ISSN

9780805863215

Klasifikasi

070

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2

Subjek

Mass media
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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