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Advanced media planning

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Penilaian

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Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision.

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Ketersediaan

B20111295

659.111 ROS a

RARE BOOKS

Tersedia - BUKU TUA

Informasi Detail

Judul Seri

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No. Panggil

659.111 ROS a

Penerbit

Boston : : Kluwer Academic,., 1998

Deskripsi Fisik

xiii, 111 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780792382188

Klasifikasi

659.111

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Advertising media planning.

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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