Text

The media handbook :a complete guide to advertising media selection, planning, research, and buying

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Penilaian

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The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold.

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Ketersediaan

B20111286

659 KAT m

My Library

Tersedia

Informasi Detail

Judul Seri

LEA's communication series

No. Panggil

659 KAT m

Penerbit

Mahwah, N.J. : : L. Erlbaum Associates,., 2007

Deskripsi Fisik

xvii, 189 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780805857184

Klasifikasi

659

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

3

Subjek

Advertising media planning.
Mass media and business.
Marketing channels.

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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