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Brand management :research, theory and practice

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Penilaian

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This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.

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Ketersediaan

B20111281

658.8 27 HED b

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 27 HED b

Penerbit

: Routledge,., 2009

Deskripsi Fisik

xviii, 267 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780415443272

Klasifikasi

658.8 27

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Brand name products
Branding (Marketing)
Desain Komunikasi Visual
Desain Produk

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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