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Understanding Media: The Extensions of Man

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Penilaian

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What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.

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Ketersediaan

B20114551

HD 301.2 MCL u

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 301.2 MCL u

Penerbit

London : Routledge., 1997

Deskripsi Fisik

359 hlm.; 21 cm.

Bahasa

English

ISBN/ISSN

9780415104838

Klasifikasi

301.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Cet. 8

Subjek

Technology and civilization.
Communication
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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