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Business Strategy in Asia a Casebook
This book fills important underserved niche in the strategy arena. Written by expert researchers on Asian busines, it presents a broad selection of cases addressing a range of current and important issues in business strategy. The cases have been carefully chosen to represent all the differnt dimensions of diversity within Asia: geographic (countriec), industries, and firm types. They present an array of large and small firms, high-technology and new-economy firms, and those in emerging as well as mature industries, achieving success and suffering failure in a variety of business environments.
The diversity of cases, firms, and strategy situations in this book makes it an invaluable resource for teachers, students, and strategists.
B20114271 | 658.4012 SIN b | My Library | Tersedia namun tidak untuk dipinjamkan - No Loan |
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