Text

Reputation : realizing value from the corporate image

---

Penilaian

---

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status.

---

Ketersediaan

B20114206

659.2 FOM r

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

659.2 FOM r

Penerbit

America : Harvard University Press,., 1996

Deskripsi Fisik

x, 400 hlm.; 24 cm.

Bahasa

English

ISBN/ISSN

9780875846330

Klasifikasi

659.2

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Corporate image

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar