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How to manage your global reputation : a guide to the dynamics of international public relations

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ow revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Ketersediaan
B20113504659.289 MOR hMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
659.289 MOR h
Penerbit
Washington : New York University Press.,
Deskripsi Fisik
xii, 228 hlm.; 26 cm.
Bahasa
English
ISBN/ISSN
9780814756799
Klasifikasi
659.289
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Public relations
Ilmu Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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