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Advanced brand management : managing brands in a changing world

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Penilaian

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Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands.

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Ketersediaan

B20113314	658.827 TEM a	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20113315	658.827 TEM a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.827 TEM a

Penerbit

New York : John Wiley., 2010

Deskripsi Fisik

xix, 350 hlm.; 26 cm.

Bahasa

English

ISBN/ISSN

9780470824498

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2

Subjek

Branding (Marketing)
Desain Komunikasi Visual
Desain Produk

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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