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The fundamentals of design management
The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.
B20113190 | 658.5752 BES f | My Library | Tersedia |
B20113191 | 658.5752 BES f | My Library | Tersedia namun tidak untuk dipinjamkan - No Loan |
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