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Mastering data mining :the art and science of customer relationship management

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In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.
Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.

Ketersediaan
B20113172005.741 BER mMy LibraryTersedia namun tidak untuk dipinjamkan - No Loan
B20112261005.741 BER mMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
005.741 BER m
Penerbit
: John Wiley.,
Deskripsi Fisik
xviii, 494 p. : - ill. ; 24 cm.
Bahasa
English
ISBN/ISSN
9780471331230
Klasifikasi
005.741
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Data mining.
SISTEM INFORMASI
INFORMATIKA
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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