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Marketing research
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research.
B20113114 | 658.83 MCD m | My Library | Tersedia |
B20113115 | 658.83 MCD m | My Library | Tersedia namun tidak untuk dipinjamkan - No Loan |
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