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Strategic management : concepts and cases
This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
B20113022 | 658.4012 DAV s | My Library | Tersedia |
B20113023 | 658.4012 DAV s | My Library | Tersedia |
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