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Cases in consumer behavior

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Penilaian

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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else.

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Ketersediaan

B20112948	658.8342 MCE c	My Library	Tersedia
B20112949	658.8342 MCE c	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 MCE c

Penerbit

Upper Saddle River, NJ : Prentice Hall., 2002

Deskripsi Fisik

94 hlm.; 32 cm.

Bahasa

English

ISBN/ISSN

9780130665584

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Psikologi
Consumer behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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