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Mass communication research methods

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Penilaian

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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

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Ketersediaan

B20112809

302.23072 HAN m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

302.23072 HAN m

Penerbit

United Kingdom : Palgrave Macmillan,., 1988

Deskripsi Fisik

viii, 350 hlm.; 21 cm.

Bahasa

English

ISBN/ISSN

9780333617106

Klasifikasi

302.23072

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Komunikasi massa
Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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