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Analyzing & reporting focus group results

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Penilaian

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

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Ketersediaan

B20112737	001.433 KRU a	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20112828	001.433 KRU a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

001.433 KRU a

Penerbit

United Kingdom : Sage Publications,., 1997

Deskripsi Fisik

xix, 138 hlm.; 28 cm.

Bahasa

English

ISBN/ISSN

9780761908166

Klasifikasi

001.433

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Focus groups

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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