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Global marketing management

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Penilaian

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GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management's cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok, Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj Auto. These cases help readers gain an understanding of real-world marking in the international environment.

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Ketersediaan

B20112697

658.8 4 QUE g

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 4 QUE g

Penerbit

Mason, OH : : Thomson/South-Western,., 2006

Deskripsi Fisik

viii, 680 p. : - ill. ;

Bahasa

English

ISBN/ISSN

0324322844

Klasifikasi

658.8 4

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

5

Subjek

Marketing
Manajemen
Export marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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