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Marketing management

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Penilaian

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Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

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Ketersediaan

B20112696	658.8 KOT m	My Library	Tersedia
B20113026	658.8 KOT m	My Library	Tersedia
B20113027	658.8 KOT m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT m

Penerbit

Upper Saddle River, NJ : Pearson., 2012

Deskripsi Fisik

131 hlm.; 32 cm.

Bahasa

English

ISBN/ISSN

9780273753360

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

14

Subjek

Marketing
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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