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Strategic brand management : building, measuring, and managing brand equity

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Penilaian

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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Ketersediaan

B20112611	658.827 KEL s	My Library	Tersedia
B20112612	658.827 KEL s	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.827 KEL s

Penerbit

Upper Saddle River, NJ : Prentice Hall., 2008

Deskripsi Fisik

xix, 692 hlm.; 32 cm.

Bahasa

English

ISBN/ISSN

9780131888593

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3

Subjek

Brand name products
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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