Gaya APA
Keller, Kevin Lane,. (2008).
Strategic brand management : building, measuring, and managing brand equity (3).
Upper Saddle River, NJ:
Prentice Hall.
Gaya Chicago
Keller, Kevin Lane,.
Strategic brand management : building, measuring, and managing brand equity.
3
Upper Saddle River, NJ:
Prentice Hall,
2008.
Text.
Gaya MLA
Keller, Kevin Lane,.
Strategic brand management : building, measuring, and managing brand equity.
3
Upper Saddle River, NJ:
Prentice Hall,
2008.
Text.
Gaya Turabian
Keller, Kevin Lane,.
Strategic brand management : building, measuring, and managing brand equity.
3
Upper Saddle River, NJ:
Prentice Hall,
2008.
Print.