Gaya APA

Kapferer, Jean-Noël.. (2008). The new strategic brand management :creating and sustaining brand equity long term (4). Philadelphia :: Kogan Page,.

Gaya Chicago

Kapferer, Jean-Noël.. The new strategic brand management :creating and sustaining brand equity long term. 4 Philadelphia :: Kogan Page,, 2008. Text.

Gaya MLA

Kapferer, Jean-Noël.. The new strategic brand management :creating and sustaining brand equity long term. 4 Philadelphia :: Kogan Page,, 2008. Text.

Gaya Turabian

Kapferer, Jean-Noël.. The new strategic brand management :creating and sustaining brand equity long term. 4 Philadelphia :: Kogan Page,, 2008. Print.