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The new strategic brand management :creating and sustaining brand equity long term

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Penilaian

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, the "New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of International case studies. The book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more.

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Ketersediaan

B20112576	658.8 343 KAP n	My Library	Tersedia
B20112577	658.8 343 KAP n	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20112593	658.8 343 KAP n	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 343 KAP n

Penerbit

Philadelphia : : Kogan Page,., 2008

Deskripsi Fisik

xv, 560 p. : - ill. ;

Bahasa

English

ISBN/ISSN

0749450851

Klasifikasi

658.8 343

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

Brand name products
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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