Gaya APA

Lovelock, Christopher H., Wirtz, Jochen. (2011). Services marketing : people, technology, strategy (7). Upper Saddle River, NJ: Pearson.

Gaya Chicago

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 7 Upper Saddle River, NJ: Pearson, 2011. Text.

Gaya MLA

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 7 Upper Saddle River, NJ: Pearson, 2011. Text.

Gaya Turabian

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 7 Upper Saddle River, NJ: Pearson, 2011. Print.