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Questionnaire design, interviewing, and attitude measurement

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Penilaian

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This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions.

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Ketersediaan

B20112540	300.723 OPP q	My Library	Tersedia
B20112731	300.723 OPP q	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

300.723 OPP q

Penerbit

New York : Continuum., 2005

Deskripsi Fisik

303 hlm.; 22 cm.

Bahasa

English

ISBN/ISSN

9780826451767

Klasifikasi

300.723

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Questionnaires

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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