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Advertising : principles and practice

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Penilaian

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For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures.

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Ketersediaan

B20112507

659.10994 WEL a

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.10994 WEL a

Penerbit

: Pearson., 2008

Deskripsi Fisik

xvi, 552 hlm.; 28 cm.

Bahasa

English

ISBN/ISSN

9780733973215

Klasifikasi

659.10994

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Australasian

Subjek

Advertising

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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