with a new introduction by Lewis H. Lapham This reissue of Understanding Media expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and …
What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutiona…
When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a …