This book discusses about managers and management. It gives students more depth and breadth of practical tools to practice their management skills than any other textbook.
Throughout this text, students will see and experience management in action, helping them understand how the concepts they're reading about work in today's business world. The eleventh edition cont…
In the tenth edition, new features further integrate real managers' experiences into the text, helping students understand more clearly what being a manager is all about.
Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special…
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to pr…